Praise for Getting What Matters
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Getting What Matters is an important book filled with practical information and insights . If negotiation is the game of life, then this little gem can help you become a better player
Herb Cohen,The world’s best negotiator, former advisor to Presidents Carter and Reagan, best selling author of You Can Negotiate Anything
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Negotiation isn't a business skill, it's a life skill. Getting What Matters is a small book with a big impact
Michael Bungay Stanier, Bestselling Author of The Coaching Habit
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Getting What Matters is an insightful view into the art of negotiation, focusing most on perhaps the most important aspect of negotiations: influencing in ways that motivates the other party to make concessions because they want to, and not because they have to.
Omid Ghamami, CPSCM™, Fortune 500 Procurement & Negotiations Consultant/Speaker/Thought Leader
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Anis has a masterful way of illustrating complex psychological phenomena in the most easy-going, anecdotal fashion. He points out those emotional derailers that keep us from fighting for what really matters to us – and he gives lifesaving, hands-on advice how to navigate such traps. This book is highly entertaining and educational at the same time.
Dr Klaus Lassert, Chief Psychologist, Global Consultant for Negotiation & Tactical Psychology
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Anis uses storytelling to dissect and teach highly practical insights on a crucial skill often overlooked in formal education: how to negotiate effectively. I sincerely wish I had this book years earlier, it would have spared me countless struggles in getting what mattered to me
Mark de Stadler, International Executive Communication Expert, ex Dale Carnegie
Unleash Your Negotiation Edge
An AI-Powered Assessment base on Getting What Matters
Dive into a personalised challenge inspired by Getting What Matters and powered by AI. Tackle 6 open-ended scenarios —all delivered in Anis Bennani’s signature style.
After completing the questions, you'll receive a report featuring:
A detailed report showcasing your strengths and opportunities.
A detailed breakdown of your performance.
Actionable tips straight from Getting What Matters to boost your skills.
Get ready to turn negotiation challenges into winning opportunities!
Why readers Say “I wish I had Had This Sooner"
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Highlighting twenty-four negotiation stories revealing typical scenarios, Bennani debriefs common and avoidable mistakes, suggests positive action steps, and outlines real-world ways to get what you are really after. And when you practice these priceless skills in everyday encounters, you’ll soon find yourself celebrating breakthroughs in personal achievements.
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How to uncover what is truly important to you, so that you can perfect the art of asking for, and receiving what you really want
Ways to build connections with the other side, gain perspective, and get more skilled at influencing end results in your favor
Communicate more effectively with your children and develop them into great listeners while giving them more confidence and empathy
Strategies for slowing down time to help you be less reactive and instead use calm reasoning
Role-playing, looking at things from different angles, staying in the present moment, and much, much more!
About Anis
Anis Bennani is an experienced leader in technology deal-making and currently serves as Head of Infrastructure Acquisition. With over 15 years of experience in both sales and procurement, he brings a well-rounded view to every negotiation. He has coached professionals worldwide, helping them navigate pressure, close multi-million-dollar deals, and achieve what truly matters. His passion lies in making success simple and in teaching others how to turn insight into action.
